Privacy Policy

1) Information on the collection of personal data and contact details of the data controller

1.1  We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data is any data that can be used to personally identify you.

1.2  The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is:

Artilab Company LTD
167-169 Great Portland Street 
London, W1W 5PF
UK

The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3  This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the data controller). You can recognize an encrypted connection by the “https://” prefix and the padlock symbol in your browser’s address bar.

2) Data collection when visiting our website

When you simply use our website for informational purposes, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time of access
  • Amount of data sent in bytes
  • Source/referrer from which you accessed this page
  • Browser used
  • Operating system used
  • IP address used (possibly in anonymized form)

The processing is carried out in accordance with Article 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used for any other purpose. However, we reserve the right to subsequently review the server log files should there be concrete indications of unlawful use.

3) Cookies

To make your visit to our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of your browser session, i.e., after you close your browser (session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process certain user information, such as browser and location data, as well as IP addresses, to varying degrees. Persistent cookies are automatically deleted after a predetermined period, which can vary depending on the cookie.

If personal data is processed through individual cookies implemented by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the website visit.

We may work with advertising partners who help us make our website more interesting for you. For this purpose, when you visit our website, cookies from partner companies may also be stored on your hard drive (third-party cookies). If we work with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in the paragraphs below.

Please note that you can configure your browser to notify you when cookies are being set, allowing you to decide whether to accept them individually, or to block cookies in certain cases or entirely. Each browser manages cookie settings differently. This is described in the help menu of each browser, which explains how to change your cookie settings. You can find this information for the respective browsers at the following links:

Internet Explorer: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies

Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehne

Chrome: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647

Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac

Opera: http://help.opera.com/Windows/10.20/de/cookies.html

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) Making contact

When you contact us (e.g., via contact form or email), personal data is collected. The specific data collected when using a contact form is indicated on the form itself. This data is stored and used solely for the purpose of responding to your inquiry, contacting you, and for the associated technical administration. The legal basis for processing this data is our legitimate interest in responding to your inquiry, pursuant to Article 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Article 6(1)(b) GDPR. Your data will be deleted after your inquiry has been fully processed. This is the case when it is clear from the circumstances that the matter has been resolved and provided that no statutory retention obligations apply.

5) Online Marketing

5.1  Facebook Pixel for creating Custom Audiences with advanced data matching (without cookie consent tool)

Within our online service, the so-called “Facebook pixel” of the social network Facebook is used in the mode of extended data matching, which is operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Facebook”).

Based on the user’s explicit consent, when a user clicks on an advertisement we have placed on Facebook, the Facebook Pixel adds a parameter to the URL of our linked page. This URL parameter is then stored in the user’s browser via a cookie set by our linked page itself. This cookie also collects specific customer data, such as the email address, which we collect on our website linked to the Facebook ad during processes like purchases, account logins, or registrations (extended matching). The Facebook Pixel then reads this cookie and transmits the data, including the specific customer data, to Facebook.

With the help of the Facebook pixel with advanced matching, Facebook can precisely identify visitors to our website as a target audience for displaying advertisements (so-called “Facebook Ads”). Accordingly, we use the Facebook pixel with advanced matching to ensure that the Facebook Ads we place are only shown to Facebook users who have demonstrated an interest in our website or who exhibit certain characteristics (e.g., interests in specific topics or products, determined based on the websites they visit) that we transmit to Facebook (so-called “Custom Audiences”). We also use the Facebook pixel with advanced matching to ensure that our Facebook Ads correspond to the potential interests of users and are not perceived as intrusive. Furthermore, we can evaluate the effectiveness of Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”). Compared to the standard version of Facebook Pixel, the enhanced matching feature helps us to better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.

All transmitted data is stored and processed by Facebook, allowing a connection to the respective user profile and enabling Facebook to use the data for its own advertising purposes in accordance with the Facebook Data Policy (https://www.facebook.com/about/privacy/). This data may allow Facebook and its partners to display advertisements on and off Facebook.

These processing operations are carried out exclusively with the express consent given in accordance with Art. 6 para. 1 lit. a GDPR.

Consent to the use of the Facebook pixel may only be given by users who are older than 13 years of age. If you are younger, please ask your parent or guardian for permission.

The information generated by Facebook is generally transmitted to and stored on a Facebook server. This may also involve transmission to the servers of Facebook Inc. in the USA. You can withdraw your consent at any time by deactivating Facebook pixel tracking. To do this, you can set an opt-out cookie by clicking on the link below, which will deactivate Facebook pixel tracking:

Disable Facebook Pixel

This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will need to click the link above again.

5.2  Use of Google Ads Conversion Tracking

This website uses the online advertising program “Google Ads” and, within the framework of Google Ads, the conversion tracking service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Ads to draw attention to our attractive offers on external websites using advertising materials (so-called Google AdWords). Based on the data from the advertising campaigns, we can determine the success of individual advertising measures. Our aim is to show you advertising that is relevant to you, to make our website more interesting for you, and to ensure a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on a Google ad. Cookies are small text files that are stored on your device. These cookies typically expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Therefore, cookies cannot be tracked across the websites of different Google Ads customers. The information obtained using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. These customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can personally identify users. If you do not wish to participate in tracking, you can block this by disabling the Google Conversion Tracking cookie in your internet browser under “User settings.” You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising pursuant to Art. 6 para. 1 lit. f GDPR. The use of Google Ads may also involve the transfer of personal data to the servers of Google LLC in the USA.

You can find further information about Google’s privacy policy at the following web address: https://www.google.de/policies/privacy/

You can permanently opt out of Google Ads conversion tracking by downloading and installing the browser plug-in available from Google at the following link:

https://www.google.com/settings/ads/plugin?hl=de

Please note that certain features of this website may not be available or may be limited if you have disabled the use of cookies.

Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, deactivate this service in the “Cookie Consent Tool” provided on the website or, alternatively, follow the instructions for objecting as described above.

6) Web analytics services

Google (Universal) Analytics

This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google (Universal) Analytics uses “cookies,” which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your truncated IP address) will generally be transmitted to and stored by Google on servers in the United States.

This website uses Google (Universal) Analytics exclusively with the extension “_anonymizeIp()”, which ensures anonymization of the IP address by shortening it and prevents direct identification of individuals. With this extension, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted. Only in exceptional cases will the full IP address be transmitted to a Google LLC server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.

Google Analytics offers a special feature called “demographics,” which allows for the creation of statistics about the age, gender, and interests of website visitors based on an analysis of interest-based advertising and third-party information. This enables the definition and differentiation of website user groups for the purpose of targeted marketing efforts. However, data collected via “demographics” cannot be attributed to any specific individual.

All processing described above, in particular the setting of Google Analytics cookies for reading information on your device, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Google Analytics will not be used during your visit to our website.

You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the “Cookie Consent Tool” provided on the website. We have concluded a data processing agreement with Google for the use of Google Analytics, which obligates Google to protect the data of our website visitors and not to disclose it to third parties.

For the transfer of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.

Further information about Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de

7) Retargeting/ Remarketing/ Referral Advertising

Criteo (Criteo SA)

This website uses the technology of Criteo SA, 32 Rue Blanche, 75009 Paris, France (“Criteo”), to collect, store, and analyze information about the browsing behavior of website visitors in pseudonymized form using cookie text files. This is based on our legitimate interest in displaying personalized advertising in accordance with Art. 6 para. 1 lit. f GDPR. Criteo uses an algorithm to analyze browsing behavior and can then display targeted product recommendations as personalized advertising banners on other websites (so-called publishers). Under no circumstances can the collected data be used to personally identify the visitor to this website. The data will not be used for any other purpose or shared with third parties.

To object to the collection of data and the creation of pseudonymized user profiles in the future, you can download the following so-called opt-out cookie:

Criteo opt-out (https://www.criteo.com/de/privacy/)

Further information about Criteo’s technology can be found in the Criteo Privacy Policy:

https://www.criteo.com/de/privacy/

Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please follow the instructions for submitting an objection as described above.

Google Ads Remarketing

Our website uses the functions of Google Ads Remarketing to advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. This processing is based on our legitimate interest in the optimal marketing of our website pursuant to Art. 6 para. 1 lit. f GDPR.

Further data processing only takes place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads you see on the web. If you are logged into Google during your visit to our website, Google will use your data together with Google Analytics data to create and define target audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to create target audiences. When using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC in the USA.

You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/

Alternatively, you can learn about the use of cookies and adjust your settings at the Digital Advertising Alliance website: www.aboutads.info. You can also configure your browser to notify you when cookies are being set, allowing you to decide whether to accept them individually, or to block cookies entirely or for specific websites. Please note that disabling cookies may limit the functionality of our website. Further information and the privacy policy regarding advertising and Google can be found here:

https://www.google.com/policies/technologies/ads/

Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please follow the instructions for submitting an objection as described above.

Outbrain Pixel

Within our online services, we use the “Outbrain Pixel” from Outbrain, Inc., 39 W 13th St, New York, NY 10011, USA (“Outbrain”). The Outbrain Pixel places a cookie on your computer if you have reached our website via an advertisement or other campaign. Cookies are small text files that are stored on your device. If the user visits certain pages of this website, we can recognize that the user clicked on the advertisement and was redirected to this page (conversion page). If personal data is processed in this context, this is done in accordance with Article 6(1)(f) GDPR based on our legitimate interest in effective marketing.

The information collected using the conversion cookie is used to generate conversion statistics, i.e., to record how many users reach a conversion page after clicking on an ad. This tells us the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can personally identify users. If you do not wish to participate in tracking, you can opt out by disabling the Outbrain Pixel cookie in your browser’s user settings. You can also check whether Outbrain advertising cookies are set in your browser and disable them.

Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please follow the instructions for submitting an objection as described above or use the deactivation options in the cookie settings of this website.

Further information on Outbrain’s privacy policy can be found at https://www.outbrain.com/de/legal/privacy.

Taboola

This website uses the retargeting technology of Taboola Inc., 16 Madison Square West 7th Floor, New York, NY 10010, USA (“Taboola”). This technology allows us to target visitors to our website with banners containing our own or third-party content that is likely to match their interests, based on their browsing behavior. This content is displayed using a cookie-based analysis of previous browsing behavior, but no personal data is stored. For this interest-based content targeting, a cookie is stored on your computer or mobile device to collect pseudonymized data about your browsing behavior and thus tailor the content to the stored information.

If the collected and evaluated information relates to a person, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in displaying personalized page content and in market research.

To generally disable the use of cookies on your device, you can configure your internet browser so that no more cookies can be stored on your device in the future, or so that cookies already stored are deleted. Disabling all cookies may prevent some functions on our website from working properly.

You can also permanently object to Taboola setting cookies for ad preferences by using the opt-out cookie option provided on the following linked page: https://www.taboola.com/privacy-policy#optout

Further information on Taboola’s data protection policy can be found here: https://www.taboola.com/privacy-policy

Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please follow the instructions for submitting an objection as described above.

8) Rights of the data subject

8.1  The applicable data protection law grants you comprehensive rights as a data subject (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, about which we inform you below:

  • Right of access pursuant to Article 15 GDPR: You have, in particular, the right to information about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, lodging a complaint with a supervisory authority, the origin of your data if they were not collected from you by us, the existence of automated decision-making, including profiling, and, where applicable, meaningful information about the logic involved and the significance and the envisaged consequences of such processing for you, as well as your right to be informed of the safeguards pursuant to Article 46 GDPR relating to the transfer of your data to third countries;
  • Right to rectification pursuant to Art. 16 GDPR: You have the right to immediate rectification of inaccurate data concerning you and/or completion of incomplete data stored with us;
  • Right to erasure pursuant to Article 17 GDPR: You have the right to request the erasure of your personal data if the conditions of Article 17(1) GDPR are met. However, this right does not exist, in particular, if the processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims.
  • Right to restriction of processing pursuant to Article 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data, which you have contested, is being verified; if you object to the erasure of your data due to unlawful data processing and instead request the restriction of the processing of your data; if you need your data for the establishment, exercise or defence of legal claims after we no longer need this data for the purposes for which it was collected; or if you have objected to processing on grounds relating to your particular situation, pending the verification whether our legitimate grounds override yours.
  • Right to information pursuant to Article 19 GDPR: If you have asserted your right to rectification, erasure, or restriction of processing against the controller, the controller is obligated to inform all recipients to whom your personal data has been disclosed of this rectification, erasure, or restriction of processing, unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.
  • Right to data portability pursuant to Art. 20 GDPR: You have the right to receive your personal data which you have provided to us in a structured, commonly used and machine-readable format or to request its transmission to another controller, insofar as this is technically feasible;
  • Right to withdraw consent pursuant to Article 7(3) GDPR: You have the right to withdraw your consent to the processing of your data at any time with effect for the future. In the event of withdrawal, we will delete the data concerned immediately, unless further processing is permitted by another legal basis that does not require consent. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
  • Right to lodge a complaint pursuant to Article 77 GDPR: If you believe that the processing of your personal data infringes the GDPR, you have the right – without prejudice to any other administrative or judicial remedy – to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement.

8.2  Right of objection

If we process your personal data based on our overriding legitimate interest as part of a balancing of interests, you have the right to object to this processing at any time, on grounds relating to your particular situation, with effect for the future.

If you exercise your right to object, we will cease processing the data in question. However, further processing remains possible if we can demonstrate compelling legitimate grounds for the processing which override your interests, fundamental rights and freedoms, or if the processing serves the purpose of establishing, exercising or defending legal claims.

If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing. You can exercise your right to object as described above.

If you exercise your right to object, we will cease processing the data in question for direct marketing purposes.

9) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if applicable – additionally by the respective statutory retention period (e.g. commercial and tax law retention periods).

When processing personal data on the basis of explicit consent pursuant to Art. 6 para. 1 lit. a GDPR, this data will be stored until the data subject withdraws his or her consent.

If statutory retention periods exist for data processed in the context of contractual or quasi-contractual obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the expiry of the retention periods, provided that it is no longer required for the performance of a contract or for initiating a contract and/or we no longer have a legitimate interest in its continued storage.

When processing personal data on the basis of Article 6(1)(f) GDPR, this data will be stored until the data subject exercises their right to object pursuant to Article 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves the purpose of establishing, exercising or defending legal claims.

When processing personal data for direct marketing purposes on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until the data subject exercises his or her right to object pursuant to Art. 21 para. 2 GDPR.

Unless otherwise stated in the other information in this declaration regarding specific processing situations, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.